![WILLIAM WEDIG [director/editor]](http://images.squarespace-cdn.com/content/v1/5395d5fee4b04553a429538f/1590329838304-J94EL7BB69ZQ15N7UJEF/WW+WRITER+DIRECTOR+EDITOR+LOGO-alpha+cropped.png?format=750w)
Coming from two opposite sides of the spectrum when it comes to the Christmas holiday, we both learned its true meaning at different stages of our lives. As the youngest of six boys, William received a very limited amount of gifts while Zach’s Christmas bounty was quite abundant. We found ourselves having this discussion one afternoon in Los Angeles and that’s when and where Crashing Through the Snow was born.
As a culture, we’ve witnessed a great shift where Christmas has become a marketing frenzy filled with consumerism and huge profits for large companies. In fact, in the United States Christmas spending has gone from roughly $400 billion in 2000 to over a WHOPPING $960 BILLION in 2024. In 2018 an estimated 114 million US shoppers (over a 3rd of the population) hit the stores on Black Friday alone. And now Cyber Monday attracts roughly 65 million shoppers per calendar year with consumers spending roughly $15.8 million dollars, per minute during peak times.
We believe that the societal changes in the approach to the holiday have led us to have lost the true meaning of Christmas.
We hope that Crashing Through the Snow can be a showcase that can help start the conversation around the changes we’ve seen in this beloved holiday. We hope to encourage people to share in the things that truly make theholiday great by spending time with family and loved ones, doing good deeds, and flooding the world with good tidings. Crashing Through the Snow is a story that can teach a lesson to all ages, whether it be a 5 year old writing their Christmas list and trying to stay off the naughty list, or an adult with their turkey-filled belly whose gearing up with armor in preparation to battle the masses on Black Friday.
-- WILLIAM WEDIG & ZACH BROWN --
Co-Writers, Crashing Through the Snow
